Context 📖

At CybSafe, we’re on a mission to fundamentally transform society and build something special. And we want to do it fast.

We’re unapologetic in our commitment to our cause, and unashamedly excited about what the future holds.

So we want our audience to watch CybSafe marketing videos and feel energised and excited. We want them to believe that CybSafe is a place that makes the future happen. To do this our videos must be fast-paced. They must feel contemporary. And they need to be impactful. They don’t need to be long, (the shorter the better). But they do need to have energy.

And they mustn’t be boring.

(They also don’t need to be hyper-professional production quality, or cost us a fortune. It just needs to not look completely ‘budget’.😉)

Our video and audio style 🎨

If I was to choose some adjectives to describe our video/audio creative I’d use words like:

<aside> <img src="/icons/checkmark_gray.svg" alt="/icons/checkmark_gray.svg" width="40px" /> Energetic

</aside>

<aside> <img src="/icons/checkmark_gray.svg" alt="/icons/checkmark_gray.svg" width="40px" /> Stylish

</aside>

<aside> <img src="/icons/checkmark_gray.svg" alt="/icons/checkmark_gray.svg" width="40px" /> Slick

</aside>

<aside> <img src="/icons/checkmark_gray.svg" alt="/icons/checkmark_gray.svg" width="40px" /> Fast-paced

</aside>

<aside> <img src="/icons/checkmark_gray.svg" alt="/icons/checkmark_gray.svg" width="40px" /> Funky

</aside>

<aside> <img src="/icons/checkmark_gray.svg" alt="/icons/checkmark_gray.svg" width="40px" /> Urban

</aside>

<aside> <img src="/icons/checkmark_gray.svg" alt="/icons/checkmark_gray.svg" width="40px" /> Fresh

</aside>

<aside> <img src="/icons/checkmark_gray.svg" alt="/icons/checkmark_gray.svg" width="40px" /> Modern

</aside>

<aside> <img src="/icons/checkmark_gray.svg" alt="/icons/checkmark_gray.svg" width="40px" /> Bold

</aside>

People 👥

Remember, we’re building a technology platform that applies the power of cloud computing technology to an innately human challenge. As such, we’re all about people. So we should be comfortable sometimes using real people in our videos - oftentimes they’ll be real tribe members.

Whenever we do, we must ensure we portray a diverse group of people - as much as is possible and practical. Different ethnic backgrounds. Skin tones. Genders. Accents. The lot. This variety adds weight to our assertion that diverse experiences and perspectives make for better tech and a better future.

The people on screen don’t need to be models or professional actors. They just need to be relaxed, look like they’re having fun, and be on top of their s*#!.

It’s how we roll. 🤙🤙🏼🤙🏽

Background music 🎵

Music is key to our audience’s experience. The music we use needs to contribute to the energy and style we’re trying to convey. A strong rhythmic drum beat/clap will often help and provide a supportive cadence that is disproportionately impactful.

This ‘dynamic stomp opener’ is an excellent example of the blend of energetic music and fast paced visuals to deliver a slick and modern audio-visual experience: