Before we get started, a warning: You’ll probably find this guide hard to read.
That’s because you’re human. Humans find everything hard to read.
Books, product guides, blogs, and flat-pack furniture manuals (top of the list). They're all the same.
CybSafe copy acknowledges this. In response, our copy follows some rules. The rules make our copy easier to read.
The rules are listed in part 1 below. To write like CybSafe, follow them.
However, the rules will only get you so far. To really write like CybSafe, you’ll need to convey our tone.
You’ll need to favour certain words. You’ll need to add rhythm to your writing.
You’ll need to make judgement calls. Occasionally, you’ll need to break reading-ease rules.
Tips for conveying CybSafe’s tone are covered in part 2. But let’s start with part 1 – making your writing easy to read.
Sentence case makes our titles and subtitles easy to read. We use sentence casing everywhere. It makes us look professional and aligned.